 summer email.jpgThis email alerted Sam's Club members of an upcoming sampling event and linked them to a landing page packed with summer road trip-themed content. |
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 summer microsite.jpgThe landing page. |
 CheezIt gameAn original "game" created specifically for Cheez-It. |
 trip tipsRoad trip hacks and a Spotify playlist. |
 road game #2One of three great road trip games. |
Sam's Club Summer Road Trip
Digital Campaign
Mars, Inc. and The Kellogg Company partnered up for an in-store program at Sam's Club, and our team was tasked with developing a digital campaign that brought their products together under one cohesive theme.
An email invited members to attend a sampling event and drove them to a microsite featuring snack hacks, road trip tips and games.
Copy & original photography by me.
Alrize Rice Straws
Product launch and digital campaign
This revolutionary rice-based drinking straw collection got a bold rollout in 2019, complete with trademarked taglines and logos, a fresh, friendly landing page, and a social media campaign that got people talking about how they could "do the rice thing" by switching to Alrize.
Hacks, Tips and DIY Fun
The internet's appetite for on-trend recipes, party hacks, games and DIY decor is never satisfied. These snackable nuggets of content have become a hallmark of Sam's Club digital marketing, offering shoppers a multitude of ideas for using those bulk-sized purchases.
