Gatorade Serena Williams
SPECIAL EDITION Gx® Bottle
Created in partnership with tennis legend Serena Williams, this limited edition bottle kit features vibrant design and language from Serena herself. I worked closely with Gatorade to convey Serena's message and ensure the theme of "Strength" shone through.
EXCERPT FROM INSIDE BOX:
"Gatorade's understanding of athletes
and creative vision combined with Serena's fierce,
expressive nature inspired the limited edition Gx bottle
you now hold in your hands.
Strength is channeling your deepest motivation, courage, and instinct into overcoming anything that stands in your way.
Strength is discovered from within."
COVERGIRL Lip Looks for Target
Available exclusively at Target stores, this popular lip duo features three fabulous looks to inspire shoppers.
McDonald's Southwest Salad launch
Tagline development and flavor keywords were my two main efforts for this project
as a freelance copywriter at Arc Worldwide in 2006.
