Summer All-Star
at Sam's Club
An email that invited shoppers to sample summer tastes. A website packed with tons of stylish ideas. A series of social media posts stacked with appetite appeal. And an in-store sampling event that delivered great flavors and glossy signage and takeaways. This massive, summer-long omnichannel promotional campaign quite literally had it all!
New Product Launch
Show-stopping displays, custom product packaging and coupon inserts were just
some of the elements of this launch campaign for COVERGIRL at Target.
Sauza campaign
From retail displays, packaging and recipe tearpads to bar swag, table tents and more, this colorful campaign invited consumers to make the Sauza-rita their summer drink of choice.
Bagster promotion
This promotional campaign in support of the Bagster encouraged shoppers to enter to win and "cut their cleanup costs in half." With a print takeaway, landing page, and radio spots, this project allowed me to practice writing for one single promotion across different channels.
